Canadian Club were looking for ways to increase sales and overall awareness during the winter season. This needed to be done with the Canadian Club signature style of quirky fun.
To drive an engaging on and off premise sales promotion aimed at young men with a multi-tiered prize offering.
We published a 1970s-style men’s magazine Canadian Clubhouse, along with an incentivised, ‘retro cool’ prize pool that would appeal to discerning young men of the 70’s and 2000’s.
Canadian Clubhouse won AWARD pencils for Copywriting and Art Direction.