Continental – Cup-a-Soup

The Challenge:
Continental were struggling to encourage consumers to view powdered soup as a healthy and delicious snack or addition to a meal, particularly around the 3pm craving period.

The Solution:
To develop a digital campaign that promotes the new premium range of Cup-a-Soup called “Sensations”. The campaign needed to drive strong appetite appeal and talk to the quality of ingredients and flavour at the right stage of conversion.

The Idea:
“Stir Up a Flavour Sensation” used a visual metaphor to represent a flavour explosion creating appetite appeal by showing surprise, delight, and the fresh ingredients that go into each Cup-a-Soup Sensations pack.