Groupon found themselves in an increasingly crowded and competitive market. They had managed to maintain a high customer registration rate but after their customers had signed up and bought a few deals on the site, Groupon found that they weren’t returning.
Once Groupon had updated their user experience, we developed a consumer promotion that would incentivise dormant accounts as well as new and existing users to log back into their new and improved Groupon accounts.
We created the ‘Login to Win’ promotional campaign providing members an opportunity to win a range of amazing experiences by simply logging in to their Groupon account. The more customers logged in the greater their chances were of winning.