Low Carb

The Challenge:
With a new health conscious male audience, Lion Nathan decided to launch a new low carb beer under the Hahn brand. For this new product variant we needed to drive both awareness and conversion at the point of purchase.

The Solution:
We developed a brand lead point-of-sale kit designed to give the Lion Nathan sales teams, as well as on and off premise staff, the right display with the right product messages to convert consumers looking for a full strength, low carb beer.

The Idea:
We wanted to create visual appetite appeal and a clean modern look. We did this by using clean brand elements of stainless steel and spritzed water droplets as a visual metaphor for a clean crisp taste.