Jacobs is the world’s largest coffee brand and an institution within Germany and many other European countries. Unfortunately this tried and tested brand had become dated, was viewed as old fashioned and was in desperate need of a refresh.
We took the insight that there are particular moments in life with friends and family that are better shared over a coffee. We wanted to challenge consumers to think about who they would most like to have a coffee with.
To demonstrate how ‘each cup brings us closer’ we developed a range of unique and quirky, shared coffee moments. “Jacobs Krönung Presents: Coffee with…”