Kambrook – Blitz 2 Go

The Challenge:
Kambrook had developed a fantastic new smoothie and juice maker that enabled customers to mix and drink from the same cup. We needed to drive awareness of a new product and provide usage clarity to sales teams and customers.

The Solution:
To create a product demonstration that creatively shows the simplicity of the product. We needed a packaging, point of sale and mass awareness campaign that would clarify to sales teams and consumers how the product works and what the benefits are.

The Idea:
We developed a creative demonstration TVC that featured former Olympian Hayley Lewis as well as a range of in-store POS that clarified the usage with consistency using a simple three step mnemonic. “Blitz, Switch & Go.”

Results:
GOLD – MAAW GLOBE Awards 2014 – Best Consumer Durables – Kambrook Blitz2Go
SILVER – MAAW GLOBE Awards 2014 – Best Shopper Marketing – Kambrook Blitz2Go
GOLD – POPAI 2015 – Path To Purchase Marketing & Comms – Kambrook Blitz2Go
SILVER – POPAI 2015 – Path To Purchase Full Experience – (Breville) Kambrook Blitz2Go