Pernod Ricard – Jacob’s Creek

The Challenge:
Jacob’s Creek wanted to increase sales and promote their sponsorship of the Australian Open Tennis in-store.

The Solution:
To create a set of bespoke point-of-sale display and messaging that aligned Jacob’s Creek with the Australian Open. We also created a gift with purchase to incentivise shoppers to choose Jacob’s Creek as their next purchase.

The Idea:
“The Perfect Summer Serve” provided an occasion based link between the Australian Open and Jacob’s Creek. It also gave shoppers an opportunity to take home an official Australian Open sports towel when they bought any two bottles of Jacob’s Creek.