The Challenge:
Stolichnaya wanted to increase their presence and sales at the Australian ski fields Thredbo and Perisher during the winter ski season.

The Solution:
We wanted to drive home the authenticity of Russian vodka by delivering a brand lead promotion that catered to the aprés ski occasion in both on and off premise.

The Idea:
We delivered tactical outdoor brand messages to keep Stolichnaya top of mind at the end of the day and incentivised at the point of purchase with a raffle on premise and a branded merchandise gift with purchase in store.

Stolichnaya sold more vodka the the month long promotional period than in the previous two seasons.