Casella Wines – Yellowtail

The Challenge:
After years of declining sales and a lack of brand guardianship, Casella Wines came to us seeking to boost sales and increase brand affinity and awareness.

The Solution:
To bring the brand’s true nature to life with a wink and a smile, we developed a creative campaign intended to be disruptive in the wine category and pave the way for a consistent and branded look and feel.

The Idea:
We used the dominant brand yellow to attract and grab attention while using the bottle as a brand icon. We created a series of incentivised promotions with a twist.