Co-Branded
Experience

The Challenge:
Everything Electric attracts a highly informed audience, already curious about electric vehicles and new mobility. The challenge was to create a stand that could cut through a crowded exhibition environment while clearly representing three distinct brands, each at a different stage of their electric journey, without fragmenting the overall experience.

The Solution:
The approach focused on cohesion rather than scale. By designing a single, unified environment, the stand allowed BMW, MINI and Motorrad to sit within one shared vision of the future. The emphasis was on clarity, flow and accessibility, making advanced technology feel considered and accessible, rather than complex or technical.

The Idea:
BMW’s Everything Electric stand translated the future of mobility into a physical, walkable experience. Clean architecture, deliberate sightlines and carefully considered zones brought the three brands together while still allowing each to express its own character.

Rather than overwhelming visitors with specifications, the space focused on presence and understanding, inviting people to explore electric performance, design and innovation at their own pace. The result was an exhibition environment that felt calm, confident and future-facing, reflecting BMW’s approach to electric mobility through experience rather than explanation.