Branded House

The Challenge:
Brand and user experience research revealed that consumers had a fragmented user journey with multiple digital platforms across various Adidas brands.

The Solution:
We took the insight that every customer is different and took a house of brands and put them under a single and customisable branded house.

The Idea:
We recreated Adidas.com as a fully integrated and customisable digital destination that encompasses all subsidiary brands and forms of digital media including social, news content and e-commerce functionality.