A-League

The Challenge:
Pernod Ricard came to us seeking ways to leverage an existing corporate sponsorship of the newly formed Hyundai A-League to boost sales in both on and off premises.

The Solution:
To develop an incentivised consumer promotion to drive awareness of Ballentine’s association with the A-League.

The Idea:
We leveraged the existing brand campaign of ‘Leave an impression’ and turned it into an incentivised consumer promotion with shoppers getting a chance to win a foosball table.