Brand Development

The Challenge:
Calm Engineering was a fast-growing consultancy based in the UK’s midlands that wanted to move from a small business into a fully-fledged agency with a brand that reflected its aspirations and maturity in the market.

The Solution:
Competitor and customer research indicated that brand was something that would resonate strongly with Calm clients and was something that was paid lip service by competitors with brand hygiene being neglected in most cases.

The Idea:
The key influencer in developing the brand was customer feedback which regularly described working with our client as a CALM experience and that they took the stress out of large-scale water course engineering projects. We developed a brand based on this insight; using colours fonts and imagery that would invoke a sense of Calm while maintaining a consistent, polished and premium visual identity to create distinctiveness within the market.