Let it flow with HP

The Challenge:
HP had found it difficult to compete with the growing dominance of Apple’s strong marketing targeted towards a youth audience, despite having a technically competitive product.

The Solution:
We believed that we needed to develop a campaign that targeted students, early adopters and influencers to help tackle Apple head-on. We did this by demonstrating HP’s competitive price point and creative credentials.

The Idea:
Students put their PC’s through their paces with a huge variety of requirements. As such we wanted to show that no matter where your needs or inspiration may take you, you can ”let it flow with HP.”