T20 World Cup

The Challenge:
Working with KOJO, I was brought in to help bring to life a mammoth project that was 3.5 years in the making. The sheer size of the task presented it’s own challenges, but distilled, we were asked to partner with ICC to bring to life the Australian T20 World Cup from fan engagement, in-bowl entertainment using LED’s to Big Screen creative assets.

The Solution:
Working with ICC we created a unifying idea of The BIG TIME to rally a huge variety of creative fan experiences around. This created a singular thought that would drive consistently positive viewing, and interactive and physical experiences throughout the tournament.

The Idea:
Big-time players, call for big-time fan experiences. We leaned into the idea of the BIG TIME to create an oversized, unique in-stadium and live worldwide broadcast viewing experience throughout the tournament by combining strategy, creative, production, and cutting-edge technology.

Sports Presentation. Creative Direction. Content Production. Technical Production. Strategy. Live Graphics. Lighting. Pyrotechnics. Captains Day.

Hospitality Events. Mixed Reality. Talent Management. Fan Zones. Music Program. Lightshows. Digital Activations. Brand Activations. Finals Entertainment and much more!