In-Stadium
Experience

The Challenge:
While working with KOJO, we were tasked with creating an engaging In-Stadium experience for Australian Football fans in Perth with a four-team set of English Premier League exhibition matches. This included Creative Strategy, Concept Development and Creative Development across a variety of fan engagment experiences and In-bowl assets like LED signage and the big screen.

The Solution:
Create a new brand and give it life beyond simply another set of exhibition matches by creating a celebration of football.

The Idea:
With this idea, we needed to put meaning behind ‘Perth’s Festival of International Football’ and create a range of in-bowl experiences that felt more like a genuine celebration, and less like another football match, by creating experiences that would go beyond fan expectations.

This included engaging pre-game activations, in-bowl tournament graphics, highlight reels and entertainment packages, all-encompassing stadium takeovers using light and pyrotechnics to thrill crowds; and a range of meet-and-greet experiences for competition winners.