Refreshing Summer

The Challenge:
Nestlé was struggling to gain traction with their flagship Iced Tea drink Nestéa. Awareness of the product was at an all time low and consumers were choosing either Lipton Iced Tea or other chilled soft drinks in a crowded and competitive marketplace.

The Solution:
To target Australian commuters during the hot summer months and maximise appetite appeal by talking to refreshment.

The Idea:
We wanted to drive a strong appetite appeal at a time when consumers were ready to convert. To do this we positioned Nestéa as a heavenly drink that’s ‘Deliciously Refreshing’.