Artpop Studio

The Challenge:
The impact achieved by music album launches has declined dramatically in recent times for all but the most diehard fans. Sony Records were looking for a media partner capable of going against this trend and creatively launching Lady Gaga’s latest album and tour, ‘Art POP.’

The Solution:
We needed to develop a media neutral idea that would be disruptive to fans. Fortunately we were dealing with an artist whose point of difference has been about disrupting the status quo and who would be open to new ideas.

The Idea:
We developed the Art POP studio, a digital, experiential and interactive creative space that enabled fans to be creative and share that with each other in the form of pop-up installations and at the live performances with Lady Gaga.