Startup Essentials

The Challenge:
Despite having a range of small business solutions, Sun Microsystems was traditionally seen as a company that only dealt with medium to large businesses to deliver software and technological solutions to business challenges.

The Solution:
We needed to counteract this perception by alerting the small businesses of the strategic advice and to small businesses packages that Sun had on offer.

The Idea:
We used testimonials from a wide range of small and unique businesses to tell the success stories of partnering with Sun Microsystems. With this campaign we wanted to show the diverse range of Sun Microsystem small business clients to contrast with the preconceived ideas that small businesses had about dealing with Sun.